Personal Fitness coaches are expensive and often feel like too much for a person who’s just starting to go to a gym. Working out with a friend can be fun, but not that brings in other logistics. LEO will work to combine the benefits of a personal trainer into a virtual person or character who’s just there to cheer you on and keep you focused.

LEO works like the combination of a fitness trainer and a friend. Working together to encourage the user to feel comfortable in being at the gym and focused on completing a workout, rather than being pushed to go harder. Find your Roar.

App Design | Branded Collateral | Ad Campaign | Concept Development | Research | Process Work | Graphic Design (Logo Design, Brand Identity, Info Graphics) | Branding | Art Direction | UI/UX | Creative Copy Writing | Editorial Copy Writing