F1 has marketed itself as an international sport, but there are zero races happening in Africa in over 30 years. This project looks to bring the F1 brand back into Africa, and brand the Circuit de Baobab track with an authentic representation of Senegal.

Senegal is known for its national pride, especially when it comes to sports. In recent years, Dakar’s, the capital of Senegal, friendly reputation has quietly grown around the world, causing an increase in tourism. Senegal has so much to offer from; the amazing geographic views, music, vibrant fashion scene, and now a Formula 1 Grand Prix. The research for this project came from own personal experiences of living abroad in Dakar during high school.

Websites Design | Event Collateral | On Track Branding | Campaign Writing | Ad Campaign | Concept Development | Research | Process Work | Graphic Design (Logo Design, Brand Identity, Info Graphics) | Branding | Art Direction | UI/UX | Creative Copy Writing | Editorial Copy Writing